Enterprise rebrand
Printify
Led design-system work for ~60 FE devs shipping to ~10M merchants — nine months, US remote.
Engineer · UX · EU & US remote
I scale products by aligning engineering craft with business goals and user experience.
I partner with founders and CTOs to turn ambitious product ideas into scalable businesses. With 17+ years spanning engineering, product strategy, UX, and architecture, I operate beyond implementation — owning outcomes, challenging assumptions, and helping teams make better decisions.
Startup engineering
Croissant
Full-stack, mobile, compliance, and collaboration tooling — remote for a US fintech team.
Founder & builder
Products shipped
Marketing SaaS used at 32K+ companies — still building books, tools, and training products.
Writing & case studies
Notes on engineering craft, UX decisions, and what holds up when products scale — the same lens I bring to client work, from architecture and design systems to shipping under pressure.
🤖 Why AI Is Incapable Of Moral Choices And Many More
I tested ChatGPT with a trolley problem variant involving a baby, a hitchhiker, and bus stops. It chose wrong. Here's what this reveals about AI's selective attention and why it matters for critical systems.
📰 Publishers Found A Way To Fight Google AI Overviews. It's Disgusting. I Love It
Publishers found a legal weapon against Google AI Overviews. The Professional Publishers Association created licence terms that require payment for AI scraping. Now any publisher can invoice scrapers.
⚡ What's New In TypeScript 7.0 RC
TypeScript 7.0 RC brings 10x faster typechecking with parallel builders, single-threaded mode, and improved watch. Here's what it means for your development workflow.
How I help teams scale
Product & UX clarity
Turn fuzzy goals into shippable slices — scope, trade-offs, and a technical path aligned with runway, users, and business outcomes.
Architecture that survives growth
Frontend systems, APIs, design systems, and full-stack structure — pragmatic engineering, not buzzword theatre.
Velocity with quality
Reviews, standards, mentoring, and tooling so your team ships faster without painting itself into a corner.