Summon The JSON
My main creator-led product line: physical and digital goods that help people learn programming faster — with a strong “build in real life” ethos.
summonthejson.com →Startups
Products I ship — not slide decks.
Education commerce, APIs, and experiments run in parallel with staff-level work for founding teams. Building keeps the advice honest: trade-offs, scope, and shipping under constraints.
Resume Hedgehog
A focused product experiment in a space I know deeply: how engineers present work and move careers without losing sanity.
resumehedgehog.com →
InviteAPI
Backend- and DX-minded work: the kind of product where reliability, docs, and clear boundaries matter as much as features.
inviteapi.com →
Parking Hamster
An everyday pain (parking) packaged as a simple, shippable product — useful for GTM and mobile-adjacent thinking.
parkinghamster.com →How building maps to founder work
Running product lines keeps my advice grounded in the same pressures you face: competing priorities, thin teams, and the need to ship without fooling yourself about risk.
- Trade-offs — speed vs. debt, build vs. buy, and what “good enough” means this quarter.
- Scope discipline — slicing work so it actually finishes instead of rotting on a board.
- Technical honesty — naming risks before they become emergencies.
If you want someone who has been in the builder seat — not only the contractor seat — read For founders or get in touch.