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🐦 Twitter Algorithm For Humans Part 1: Authority

🐦 Twitter Algorithm For Humans Part 1: Authority

Hi, my name is Tom Smykowski, I'm a staff full-stack engineer. I build and scale SaaS platforms to millions of users, working end-to-end from system architecture to frontend to mobile. On this blog I share what I learn about software engineering, algorithm analysis, and optimizing user engagement.

What This Article Covers

In this article, we delve into Twitter's recently released algorithm, focusing on the concept of "authority" within the platform. We'll explore how Twitter calculates the importance of an account using components like account verification, follower-to-following ratios, and account age. This technical breakdown provides insights into how these factors might influence the visibility of tweets.

Questions This Article Answers

  • What is Twitter's "authority" metric and how is it calculated?
  • How does account verification impact an account's authority on Twitter?
  • Why does the ratio of followers to followings matter?
  • Does the age of a Twitter account affect its authority score?
  • How might these authority metrics affect user visibility on Twitter?

Length and Time

A technical exploration with practical insights. Approximately 7 minutes to read.

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